Classic 3 3/4 inches (1982-2006)

1982 saw the successful relaunch of the G.I. Joe product line in a smaller, 3 3/4-inch scale, of the same type employed by the popular Star Wars figures. The 1982 relaunch pioneered several tactics in toy marketing, combining traditional advertising with an animated television mini-series and an on-going comic book. The decision to use a smaller 3 3/4-inch scale for the figures also made it possible for Hasbro to produce a variety of matching vehicles and play sets that further expanded the appeal and commercial potential of the line.

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